EfBS unit 12 listening

advertising; location; television; colours; novelty; customers; notice; publicity; painted; taste; digested; strategy;

Interviewer How do you expect potential 1_______ to become aware of Fresh Fries? Are they just going to walk down the street and see these machines?
Jogishwar Singh That is correct. You know the machines will be 2________, as you can see from the picture, in very bright fast-food 3__________, which is red and yellow. I’m sure you have to really make an effort in order to miss such a machine if it is placed on the path around which you will be, and you know we will place many of them, even the test machines, we will put them in and around Piccadilly Circus, so I’m sure people will 4______ them.
Interviewer So the 5_______ is important?
Jogishwar Singh It is important, yes.
Interviewer Advertising and publicity would be really secondary, or. ..
Jogishwar Singh Well, I wouldn't say it's secondary, but I think it is more important, you know, that once...we are not really launching a media blitz until our test machines are out, and we have 6_________ the lessons from the first series of 25 machines. Then, we've been talking to some 7_________ chains, you know, who are very much interested in the product, and they are, they have already confirmed to us that they are willing to make short programmes that they will broadcast on their business news. Now that is all free 8__________ for us, you know. We are counting on the 9___________of the product to get us free time on television, and so that we can concentrate. ..We will also have paid 10___________, but you know, according to our experts, the best advertising we can get is to get people to 11________ the fries, so we prefer to give these machines free for three months for trial, so you know, the operator gets them free for three months, and I think that is a much better advertising 12________.
Interviewer Absolutely. Your publicity strategy got me here. I saw you on the front page of a newspaper...
Jogishwar Singh Which incidentally, I didn't tell the newspaper to put our picture, he seemed to like my turban...