Sunday, November 25, 2007

EfBS Unit 9 Products listening 2b Listen and complete missing word

Interviewer Jogishwar Singh, I recently read a newspaper article in which one of your business partners announced, 'We are going to 1________ the whole world with a revolutionary product that is going to be more popuIar than McDonalds.' Could you explain exactly what this product is?
]ogishwar Singh This product is crisp, hot, fresh french fries, which will be 2________ by a vending machine. All 'that the customer has to do is choose the number of portions, one, two, three or four, pay the 3________ amount which he can see on the machine because the amount will vary according to the country, put the money in, wait 64 seconds for the first serving, and then eat the chips which will come out nicely in a very beautiful looking, striking 4________, a cup.
Interviewer So this machine can be installed in the street, as well as in restaurants, or cafés ...
]ogishwar Singh Well, the idea is to install it in public places, you know, not so much inside restaurants, but, you know, anywhere where people 5________ you can install the machine: airports, railway stations, football stadiums, sports centres, service stations, cinema ha Us, anywhere, literally anywhere where people want a nice cup of french fries.
Interviewer And these fries are made from powdered, a powdered potato mixture?
]ogishwar Singh That is correct. They are made from 6________ potato powder, to which we add certain ingredients, you know, which are subject, well, which are secret, which we keep to ourselves.
Interviewer So this is a vending machine; there are no plans to make a smaller version, to put in your kitchen?
Jogishwar Singh There is. We are, after the proper launching of the 7________ machine, the inventor is already working on what he calls a table-top machine, you know, which will be for kitchens or for kiosks or smaller places, yes.
Interviewer And could you talk perhaps about all the various stages that come between an inventor - this is an American inventor ...
Jogishwar Singh Yes, Mr Richard Sorensen.
Interviewer... having the idea and then now your company 8________ this product?
Jogishwar Singh Well, the inventor had the idea and he did the first, I mean he developed obviously his ideas, he's been working on it for the last eight or nine years. He got into touch with people who subsequently became 9________ in the 10________ company Tégé, and he went through a series of at least five prototypes, each time modifying the design because, you know he found new, not really inventions, but new technical support to improve the functioning, to reduce the time of delivery, and the problem is basically financing, you see. It's extremely difficult for an individual to finance such a major project. So he was looking for partners. And we have put, you know, experts and engineers at his 11________. This is important because an inventor is not an industrial engineer, you know. He might be a 12________ inventor but he doesn't have much of an idea, well in this case of industrial production, and the economics of the whole project. So we surrounded him with very capable people who are costing us a 13________, and the machine will be manufactured by Zanussi, one of the two leading vending machine manufacturers in Europe and the world.
Interviewer So for you the technological 14________ is the machine, rather than the product, because powdered chips sounds quite revolutionary as well?
]ogishwar Singh That is correct. It's the machine; it's the time in which you can deliver the chips; it's the crispiness and the quality with which you can deliver the chips; and more than these things it's the 15________. You see, if we can manage to deliver the same product in 180 countries in the world, I think that's where the success of this project will lie.
Interviewer And you're aiming at 180 countries?
]ogishwar Singh Oh, yeah, yeah. Doubtlessly, certainly. Over. .. Not immediately, but I am sure we will see our vending machines with the same logo, the same colour scheme, whether you are in Bangladesh or Taiwan or the US or Europe or wherever, Africa, I mean, you know, it might take us some time getting to Rwanda but we will get there.

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